Dustin Riechmann sits down with repeat guest and business bestie John Meese for something a little different: a live coaching session on launching a book the smart way. John is about to release Sold Out Coach, his complete playbook for earning $10,000 or more per month through group coaching in just 90 minutes per week, and Dustin walks him through a podcast guesting strategy designed to turn that book into a steady stream of premium clients. Together they unpack why chasing bestseller lists is the ultimate vanity play, how a single book sale can be worth $100 to $200 in coaching revenue, and why a simple five question quiz outperforms a free ebook as a call to action. John shares the story of how a book title alone won him a client who never read a single page, and Dustin lays out a realistic plan of 50 podcast appearances in a year, spread across aligned audiences, strategic partners, credibility builders, and a few unicorn shows. If you are an entrepreneur, coach, or expert thinking about writing a book or borrowing other people's audiences to scale your business, this conversation is a masterclass in beginning with the end in mind.

Chapters:

• (00:00:00) - Welcome Back John Meese and a Live Coaching Session
• (00:06:10) - Lessons From Serve to Sell and the Authority Byline Test
• (00:13:05) - Who Sold Out Coach Is Really For: Emerging Authorities
• (00:19:40) - Book Launch Math: 1,000 Copies in 90 Days
• (00:24:50) - The Ali Abdaal Story: When a Title Alone Wins a Client
• (00:31:40) - Designing the Call to Action: The Sold Out Quiz
• (00:38:25) - Why a 5 Question Quiz Beats a Free Ebook
• (00:44:55) - Three Core Messages, Three Pools of Podcasts
• (00:51:35) - The 50 Podcast Launch Plan: Pre, During, and Post Launch
• (00:58:20) - Unicorn Shows, Referrals, and Building Momentum

Links and Resources

• Website
• Books
• Dustin on LinkedIn
• 7 Figure Leap

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