In this episode, Kiri shares 5 reasons why she’s bullish on brands scaling their Walmart.com business in 2023. 

1. Advertising capabilities: the move to 2nd price auction in 2022 has made Walmart ROAS much more attractive than in the past. Stratably research showing more brands plan to invest more in WM ads as a % of their WM sales in 2023.

2. “Feature sets” (Walmart’s answer to A+ product content)  are back.

3. Premium brands are interested in Walmart.com - recognizing that it’s likely a different demographic shopping online than in supercenters. We are seeing more premium/luxury brands at Acadia interested in launching on WM than ever before 

4. Less competition than on Amazon (Some caveats here)

5. Brands have figured out where Amazon goes, making the Walmart.com conversation slightly easier. (Lots of caveats here - but we’re moving in the right direction)

 

Learn more about Acadia’s managed services to support brands on Walmart.com.