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In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The speaker encourages listeners to take actionable steps towards refining their approach and offers additional resources for those looking to dive deeper.

00:00 Introduction: The Biggest Mistake in Content Strategy

00:43 Defining Your Content Strategy

02:24 The Pitfalls of Chasing the Algorithm

06:00 Mistake #2: Misinterpreting Data

14:35 Mistake #3: The Power of Storytelling

16:55 Mistake #4: Targeting the Right Audience

18:10 Mistake #5: Consistent Brand Voice

20:33 Conclusion and Recap