Guillaume Cabane, VP Growth @ Segment.com talks with Alex Theuma about the top 5 things that have helped Segment achieve incredible growth through using the two best tools for collecting data, focusing on the 5% of visitors that matter and initiating onboarding programs and dynamic content that are individually tailored. *Check out the blog post accompanying the podcast for links of the books and tools Guillaume mentions - https://www.saastock.com/blog/view/podcast-5-things-every-saas-growth-marketer-needs-to-be-doing-today

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)