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In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.

Takeaways

• Locally grown flowers have fewer chemicals and are safer for the environment.
• Educating customers on flower care enhances their experience and satisfaction.
• Changing the water daily is crucial for flower longevity.
• Flowers should be kept away from direct sunlight and heat.
• Avoid storing flowers near fresh fruit to prevent wilting.
• Trimming stems at an angle helps flowers absorb water better.
• Removing leaves below the waterline prevents bacterial growth.
• Locally grown flowers celebrate nature and support sustainable agriculture.
• Providing customers with care tips can improve their results and happiness.
• Utilizing email marketing can help build a customer base.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852