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5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)
This is no BS gaming podcast 2.5 gamers session #85. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/lrllOFo3dLg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:00 HIT conference chit-chat
03:04 real agenda
04:20 Black Friday Admon absolute tip
13:00 5 UA killer tips
20:22 Go-to websites for memes
22:21 Leo from Wish
26:20 Localize or Pedro Pascal?
33:50 Super effective creative research
34:10 Look at Nexters, and you are good?
35:29 Soft launch sonar volume 3
37:54 Very lazy start of Softlaunch sonar
47:42 A new generation of mobile games
57:08 Best as last! ZZZ from Hoyoverse
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4/
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Creative brief example:
Quick brief idea - STRATEGY DECISION:
The champion is the main character on each side's team. Since we have to make a strategic decision, this will be the main topic of this creative. We have to decide - going back and attacking from defense? Or jump with our champion on an enemy field with a heroic win (or lose)
Scenario:
We are zoomed in on our champion.
The camera zooms out so we see the whole map
The scene goes dark, only our hero is visible.
The headline will show up as “CRUCIAL STRATEGIC DECISION”
Option 1: Attack from defense
Option 2: Attack with all power
We click on Option 2
We see gameplay and our hero jumps on the enemy's field and dies after a battle :(
The screen goes dark again with the headline “WRONG X”
Endscreen with the headline: “Can you do better?” Button: Try no/End screen if win “The best defense is a good offense” Button: Play now/
Progression concepts:
Quick brief idea Day 1 vs. Day 30
This creative is showing progress in a game.
The screen is divided into 2 parts.
On the left side, we see literally first-day gameplay:
heroes & troops are on a basic level
there is a headline DAY 1 in a creative
On the right side is exactly the opposite with the headline DAY 30
There is so much more to try!
View all episodes
By Lancaric.me
5
33 ratings
This is no BS gaming podcast 2.5 gamers session #85. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/lrllOFo3dLg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:00 HIT conference chit-chat
03:04 real agenda
04:20 Black Friday Admon absolute tip
13:00 5 UA killer tips
20:22 Go-to websites for memes
22:21 Leo from Wish
26:20 Localize or Pedro Pascal?
33:50 Super effective creative research
34:10 Look at Nexters, and you are good?
35:29 Soft launch sonar volume 3
37:54 Very lazy start of Softlaunch sonar
47:42 A new generation of mobile games
57:08 Best as last! ZZZ from Hoyoverse
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4/
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Creative brief example:
Quick brief idea - STRATEGY DECISION:
The champion is the main character on each side's team. Since we have to make a strategic decision, this will be the main topic of this creative. We have to decide - going back and attacking from defense? Or jump with our champion on an enemy field with a heroic win (or lose)
Scenario:
We are zoomed in on our champion.
The camera zooms out so we see the whole map
The scene goes dark, only our hero is visible.
The headline will show up as “CRUCIAL STRATEGIC DECISION”
Option 1: Attack from defense
Option 2: Attack with all power
We click on Option 2
We see gameplay and our hero jumps on the enemy's field and dies after a battle :(
The screen goes dark again with the headline “WRONG X”
Endscreen with the headline: “Can you do better?” Button: Try no/End screen if win “The best defense is a good offense” Button: Play now/
Progression concepts:
Quick brief idea Day 1 vs. Day 30
This creative is showing progress in a game.
The screen is divided into 2 parts.
On the left side, we see literally first-day gameplay:
heroes & troops are on a basic level
there is a headline DAY 1 in a creative
On the right side is exactly the opposite with the headline DAY 30
There is so much more to try!
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