The Typecast: Grow Your Art Business

5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5


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In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.

Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They’ll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering.

Here's what you'll discover in this episode:

• Katie & llana’s first brush (pun intended) with design back in high school were for covers of a music album

• Katie schooling listeners on the common mistake between typography and topography - which is a brewing podcast episode you never knew you needed!

• Ilana’s take on how design school can be a humbling experience and why you don’t need a degree to build an art career 

• Tool #1 - The advent of iPad-fueled creativity for artists

• Tool #2 - Paperlike, the screen protector as the ultimate game changer that makes your iPad feel like paper

• Tool #3 - Digital courses, Skillshare, YouTube and Instagram reels to continuously enrich yourself and refresh your design perspective

• Tool #4 - Brushes that allow you to experiment with new techniques and ways of creating

• Tool #5 - The Grid Builder that simplify the process of figuring out your layouts

At the end of it all, we need to remind ourselves that these are - in fact - just tools. But what matters most is having that mindset of embracing imperfections and the joy of hand-lettering and not shying away from digital lettering and other computer-generated designs.

Mentioned in the episode:

Paperlike

Tip Top Type course

Folio case from Paperlike

Connect with Katie & Ilana from Goodtype

  • Goodtype Website
  • Goodtype on Instagram
  • Goodtype on Youtube

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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The Typecast: Grow Your Art BusinessBy Katie Johnson and Ilana Griffo of Goodtype

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