In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions.

We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

🦡 Highlights ​​

• 0:00 – Intro

• 00:35 – How often Maryna uses search query data

• 01:18 – Why search query data is powerful for understanding the customer’s voice

• 03:12 – Finding hidden gem keywords and a real client example

• 09:05 – Low impression share but high CTR & conversion rate: what it means

• 13:30 – High impression share but low CTR: identifying listing issues

• 16:16 – High impression share and CTR but low conversion: fixing the listing

• 17:58 – Losing market share while search volume grows: strategic insights

• 22:04 – Maryna’s advice for collecting and using search query data

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!

• How Can I Best Use The Search Query Performance Report?

• How Do I Export Search Query Performance Dashboard Data?

• Why Amazon’s Search Query Performance Dashboard is Awesome

• One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Maryna Nelep

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno