This week I'm reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode.

How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency?

In this episode, I break down the keys that made it possible:

• Consistency builds trust. Showing up week after week, no matter what.

• Partnership makes the journey sustainable. The right collaborator keeps things fun and accountable.

• Community comes before content. People return for the connection, not just the information.

• Evolving with a steady premise. Adapting to new trends while staying anchored in a core promise.

Whether you're five episodes in or fifty issues into a newsletter, this episode will remind you why the long game matters and how to play it.

👉 Listen to This Old Marketing's 500th episode here: https://www.thisoldmarketing.com/ or watch on YouTube at https://www.youtube.com/@ThisOldMarketing 👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/