🎯 The #1 mistake local service businesses make with their websites?

Copying their competitors.

Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"

Instead, Greg's Studio One Design uses a systematic approach:

→ Deep competitor analysis (to differentiate, not copy)

→ StoryBrand framework for messaging

→ Custom mood boards for brand positioning

→ Location-specific SEO strategies

The result for one landscaping client? Tripled inbound calls and premium-quality leads.

This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.

Full case study breakdown in this episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.