After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality.

As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, not collect dust on walls.

Key insight: "Every company has a culture—even if default is also a culture. The question is: will you be intentional about what you build?"

His framework helped a 600-employee client unify its culture across four locations in just four months.

Listen to Marketing Speak Episode 508 to discover Meny's actionable strategies for building an intentional culture that drives results, not just engagement surveys.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/508.