💡 "Tactics without strategy is the noise before defeat" - Sun Tzu

This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors.

Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords.

The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors.

Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y.

The result? A website that doesn't just look professional - it actually helps people while driving business growth.

Full case study details are in our latest Marketing Speak episode. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/509.