How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps.  Today’s guest is Lexi Sydow, Senior Market Insights Manager at App Annie. Lexi talks about how to build a winning Gen Z mobile marketing strategy. If you were born in the mid-to-late 1990s to early 2010s, then you’re part of Gen Z.  Today’s Topics Include: ✔️  Why should app marketers consider different generations? Priorities and psychology ✔️  Gen Z Stats: Average user base doubled faster and engages 20% more frequently  ✔️  Mobile Device Delight: App marketers offer personal, timely, and relevant communication ✔️  Why attract Gen Z? Formative years establish brand preferences