Growing up, Russell Markus didn't understand his mom's chronic pain, but severe knee pain as an adult made him realize the reality of what she had been dealing with for decades. On today's episode, Russell and I talk about his shift in awareness about his mom's experience, and how he chose to start Lily CBD before CBD was the trend it is today. We also talk about the complexities of the cannabis world, the impact of pharmaceuticals, and what people should know if they're new to CBD but ready to explore.

Learn more about Russell and check out the show notes here.

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