As other income streams have been hit, high value fundraising has become more important than ever for many charities. But amidst all the challenges of the pandemic, how do you deepen relationships and inspire people to donate? One charity that has tried a range of tactics in high value fundraising this year, with great success, is St John’s Ambulance. In this episode, I share an interview with Julide Troedson, who heads up the team that looks after philanthropy, partnerships and special events. Our conversation includes Julide’s to story-telling, stewardship and conversations with supporters. And we explore how the charity created an unusually successful on-line fundraising event that inspired generous donations as well as stronger relationships. If you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter Julide is @JulideTroedson and I’m @woods_rob. If you find this episode helpful, please subscribe to the podcast today, so you don’t miss out on all the other episodes we have planned to help charities raise funds successfully during the pandemic. To find out more about our training courses, coaching and Bright Spot Members Club for fundraisers, go to www.brightspotfundraising.co.uk.