The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

515. Unlocking ADHD: Strategies for Success in Work and Life


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In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine responses, time perception, working memory, and transition times. Together, they explore practical strategies for optimizing productivity, enhancing focus, and creating supportive work environments for neurodiverse individuals.

Melina and Skye dive deep into the concept of dopamine dialogue, the importance of externalizing time, and the necessity of breaking tasks into manageable steps to combat working memory challenges. They also discuss the 'bleed effect' in task switching and how to create effective routines that accommodate these differences while maximizing productivity for everyone involved.

In this episode:

  • Discover how dopamine impacts motivation and strategies to enhance task initiation for those with ADHD.
  • Learn about time blindness and effective techniques to externalize time management.
  • Explore the significance of breaking down tasks into smaller, actionable steps to improve working memory.
  • Understand the concept of transition times and how to minimize disruptions during task switching.
  • Gain insights into how to communicate effectively with neurodiverse team members and foster an inclusive work environment.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/515.

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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