Do you know what affiliate marketing is and why it’s important in any business you create? If you’ve read Rich Dad, Poor Dad - one of the 5 must-read solopreneur books - then you do. And if you haven’t yet, pick up a copy of the book and listen to this show! Matt McWilliams, one of the premier affiliate managers in the world, joined me to answer these questions and more in episode 52.

In a nutshell, what Matt does is to build intimate relationships with scale. What does that mean and why should that matter to your solopreneur biz?

As we’ve talked about in previous shows, relationships are the heart and soul of anything you do. And the more connection you can create in your relationships with your audience and/or clients, the stronger those ties will be.

Matt has figured out how to build those strong ties with large audiences for many, many businesses. Sound like someone you can learn from? You bet he is!

Here are just a few things you’ll learn in this episode:

* Why you may already be sitting on a goldmine of affiliate programs without even knowing it - and how to cash in.

* The key to choosing partnerships and products to affiliate with.

* The steps to take to create your own affiliate programs.

* What is CPA and why is it relevant to your business?

* The necessity of being clear on your “why”. Why are your a solopreneur or dreaming of becoming one?

For any solopreneur committed to creating the lifestyle of their dreams, affiliate marketing is a topic you MUST know about it and Matt is your one-stop source. Whether you want to become an affiliate or build an affiliate program of your own - or just somewhere in between, there’s plenty to learn in this show. So grab your notebook or Evernote and dive in.

As a special bonus Matt created a gift for all of you Soloists! Find it here: http://www.mattmcwilliams.com/solohour/

Ready for more affiliation with Matt? Send him some Soloist love on Twitter:

https://twitter.com/mattmcwilliams2

Resources from this episode:

Get coaching and mentorship to crush your business in 2014: http://iwantsololab.com

https://solopreneurhour.com/NMX

http://mattmcwilliams.com

http://shareasale.com

http://www.clickbank.com