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In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions.
Amy shares her extensive experience in healthcare and wellness, highlighting how applying behavioral science can lead to meaningful behavior change. She emphasizes the significance of thorough research and empathy in the design process, illustrating how small shifts in understanding can lead to innovative solutions that effectively address real-world challenges.
In this episode:
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/520.
Looking to explore applications of behavioral economics further?
Learn With Us on our website.
Subscribe to Melina’s Newsletter Brainy Bites.
Let’s connect:
4.7
174174 ratings
In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions.
Amy shares her extensive experience in healthcare and wellness, highlighting how applying behavioral science can lead to meaningful behavior change. She emphasizes the significance of thorough research and empathy in the design process, illustrating how small shifts in understanding can lead to innovative solutions that effectively address real-world challenges.
In this episode:
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/520.
Looking to explore applications of behavioral economics further?
Learn With Us on our website.
Subscribe to Melina’s Newsletter Brainy Bites.
Let’s connect:
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