When your brand sounds like, "Yeah, we do that too," you disappear into the noise.

In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do.

We unpack how to:

• Turn your WHY into a clear, compelling brand message

• Hire and promote based on natural motivation, not just résumés

• Build teams who love their roles instead of burning out in them

If you want more than clever copy—if you want a brand and culture that actually fit who you are—this conversation is for you.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/528.