January 25, 2021

535: Justin Hanover | Building a Personal Training Business

35 minutes

From having a startup to scaling to a $500,000 business all online, Justin Hanover is an entrepreneur who knows what it means to start from zero and build something successful. I’ve personally watched Justin follow his passion when he started in our mastermind and seen the growth from day one to now. In his podcast How I Built My Online Coaching Business, he breaks down how he did it, the power of learning for others, and how to reach your goals.

Let’s jump right in and learn from Justin how he built and scaled his personal training business.

Things you will learn in this episode:

[00:01 - 08:10] Opening Segment

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I introduce today’s guest Justin Hanover

Member of our mastermind

Host of the podcast How I Built My Online Coaching Business

Be sure to check out Guestio and start booking influential guests today

Justin gives some background on his story

Big into sports as a kid

Saw school as waste of time but still fell into line

Worked on golf courses till he was able to venture out

Became a licensed personal trainer while working

6-month building process

Meeting the right person that lead to success

[08:11 - 17:04] Paying the Price Others Aren’t Willing to Pay

The importance of doing what you don’t want to do

Know what it is that you need

What separates you from other people

Justin shares about the building process

The mindset of always driving forward

Don’t wait for the “right time”

Justin talks about the early days of building the business

The importance of doing what you say you’ll do

The first steps into entrepreneurship

Finding the model that makes sense

Finding the people that fit

A word from our sponsor

[17:05 - 31:48] Building a Personal Training Business

Justin talks about driving through the fears around starting up

Not knowing what you don’t know

Getting surrounded by good people

Getting the mentorship and accountability

Justin shares the lessons around initially losing business

Issues around retention

The need for the right systems

Attracting the wrong people

Transforming with the client

Learning the hard lessons and adjusting

How to take the leap into making a real business

Going from an operator to a leader

Shifting the mindset

If someone fails, you didn’t set them up for success

Where Justin is now with the business

An unfulfilling money machine

Closing the business after it ran its course

The positive outcomes

Helping other coaches based on his experiences

[31:49 - 35:11] Closing Segment

Where to find Justin’s podcast

Links below

ThE RaNDoM RoUnD

How to reach out to Justin

Links below

Who you know or what you know?

Final words

Tweetable Quotes:

“There wasn’t a plan B…” - Justin Hanover

“I pretty much hit it off with this one person that branched off into me creating this $500,000 dollar business.” - Justin Hanover

“It’s a humbling experience in itself, to go from being an operator in a business to actually being a leader in the business because you realize everything falls back on you.” - Justin Hanover

Resources Mentioned:

How I Built My Online Coaching Business

Connect with Justin on Instagram.

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