Travis Makes Money

535: Justin Hanover | Building a Personal Training Business

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From having a startup to scaling to a $500,000 business all online, Justin Hanover is an entrepreneur who knows what it means to start from zero and build something successful. I’ve personally watched Justin follow his passion when he started in our mastermind and seen the growth from day one to now. In his podcast How I Built My Online Coaching Business, he breaks down how he did it, the power of learning for others, and how to reach your goals. 


Let’s jump right in and learn from Justin how he built and scaled his personal training business.


Things you will learn in this episode:

[00:01 - 08:10] Opening Segment 

  • Sponsored ad
  • I introduce today’s guest Justin Hanover
  • Member of our mastermind 
  • Host of the podcast How I Built My Online Coaching Business
  • Be sure to check out Guestio and start booking influential guests today
  • Justin gives some background on his story
  • Big into sports as a kid 
  • Saw school as waste of time but still fell into line 
  • Worked on golf courses till he was able to venture out
  • Became a licensed personal trainer while working
  • 6-month building process
  • Meeting the right person that lead to success 


    • [08:11 - 17:04] Paying the Price Others Aren’t Willing to Pay

    • The importance of doing what you don’t want to do 
    • Know what it is that you need 
    • What separates you from other people
    • Justin shares about the building process
    • The mindset of always driving forward
    • Don’t wait for the “right time”
    • Justin talks about the early days of building the business
    • The importance of doing what you say you’ll do 
    • The first steps into entrepreneurship
    • Finding the model that makes sense 
    • Finding the people that fit
    • A word from our sponsor


      • [17:05 - 31:48] Building a Personal Training Business

      • Justin talks about driving through the fears around starting up 
      • Not knowing what you don’t know 
      • Getting surrounded by good people 
      • Getting the mentorship and accountability
      • Justin shares the lessons around initially losing business 
      • Issues around retention 
      • The need for the right systems
      • Attracting the wrong people
      • Transforming with the client 
      • Learning the hard lessons and adjusting
      • How to take the leap into making a real business
      • Going from an operator to a leader
      • Shifting the mindset 
      • If someone fails, you didn’t set them up for success
      • Where Justin is now with the business
      • An unfulfilling money machine
      • Closing the business after it ran its course 
      • The positive outcomes
      • Helping other coaches based on his experiences 


        • [31:49 - 35:11] Closing Segment

        • Where to find Justin’s podcast
        • Links below
        • ThE RaNDoM RoUnD
        • How to reach out to Justin
        • Links below
        • Who you know or what you know?
        • Final words 


          • Tweetable Quotes: 

          “There wasn’t a plan B…” - Justin Hanover

          “I pretty much hit it off with this one person that branched off into me creating this $500,000 dollar business.” - Justin Hanover


          “It’s a humbling experience in itself, to go from being an operator in a business to actually being a leader in the business because you realize everything falls back on you.” - Justin Hanover



          Resources Mentioned: 

          • How I Built My Online Coaching Business



          Connect with Justin on Instagram.



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          If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. 



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