What's the Big Idea with Andrew Horn

54. Joe Hudson: The Art of Making Great Decisions


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Today's guest is Joe Hudson, one of the most sought after Executive Coaches in Silicon Valley and Founder of The Art of Accomplishment. He shares his insights into the art of making better decisions by developing emotional fluidity and living by principles. Drawing on years of experience coaching high-level leaders (including work with Sam Altman and OpenAI), Joe explores how our relationship with emotions directly impacts our decision-making clarity.

Joe reveals his approach to decision-making, emphasizing the importance of connection, wonder, and understanding the true nature of our emotional landscape. He outlines how great decisions don't come from avoiding difficult emotions or outcomes—they emerge when we welcome all possibilities and align with our deepest principles. Through captivating stories and practical frameworks like the VIEW methodology, Joe shares his core principles for effective decision-making.

Whether discussing parenting insights that transformed his relationship with emotions or exploring his vision for societal transformation, Joe offers a refreshing perspective on achievement that prioritizes enjoyment and alignment over "dirty fuel" like stress and fear. The conversation culminates in a powerful decision-making exercise: visualizing both best and worst outcomes while fully feeling all associated emotions—a practice that often reveals the clearest path forward.

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What's the Big Idea with Andrew HornBy Andrew Horn

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