The businesses that thrive won't be the ones that let AI replace human creativity. They'll be the ones who use AI to amplify it.

That distinction is everything — and it's at the heart of how we operate at Net Concepts.

I've been in the SEO game for 30 years. I co-authored The Art of SEO (now in its 4th edition). And I can tell you that what we're living through with AI is one of the most significant shifts I've seen in my entire career.

But with great power comes great responsibility — and most people are wielding this power recklessly.

In this solo episode of Marketing Speak, I'm sharing:

✅ The 3 real risks of AI-generated content most agencies ignore

✅ Our 5 core principles for using AI responsibly and authentically

✅ The 8 specific rules we follow at Netconcepts

The full client questionnaire that sets expectations from day one

This isn't theory. This is the framework we use every day with purpose-driven brands that can't afford to get this wrong.

Your integrity isn't a line item. Don't let AI compromise it. Tune in now!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/541.