Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely.

In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being commodities and start being irreplaceable.

Jay shares:

• Why resonance beats reach every time, and how to build a business where clients come because they want you, not just someone who looks like you

• The 'That's the thing about' device, a single phrase that turns a good story into one that actually inspires action

• Align, Agitate, Assert, Invite, the four-part story structure that moves your audience from where they are to where you want them to be

• Why your competitive edge will never come from a $20/month AI subscription, and what to do instead

• The two things every great interviewer must master to capture real, specific, powerful stories from guests

If you have something genuinely worth saying and want to say it in a way that actually lands, this episode is your blueprint.

Listen now!