In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in environmental compliance through innovative behavioral economics strategies. This conversation revisits their pioneering work in nudging mining companies towards better environmental practices without the need for new regulations, showcasing the power of simple behavioral tweaks.

Karina and Mario share their journey of how they identified compliance challenges within Peru's environmental enforcement framework and transformed their approach using behavioral science tools like framing, social norms, and reminders. They discuss the remarkable results of their initiatives, including a staggering 600% increase in reporting compliance, and how these insights can inspire others in various sectors to implement similar strategies.

Throughout the episode, listeners will gain valuable perspectives on the importance of understanding the audience, simplifying communication, and fostering a culture of compliance through thoughtful nudges. Karina and Mario's work serves as a powerful reminder that impactful change can stem from understanding human behavior, rather than relying solely on regulations.

In this episode:

• Discover how behavioral economics can drive environmental compliance without new laws.
• Learn about the importance of effective communication in promoting compliance.
• Explore the process of identifying and addressing compliance challenges through behavioral insights.
• Understand the role of framing and social norms in influencing decision-making.
• Gain inspiration for applying behavioral science in your own work, regardless of the industry.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/544.

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