In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Shape What We Think and Do. With over 20 years of experience in advertising and marketing, Alessandra sheds light on the often unseen mechanisms of advertising and how they influence our decisions and perceptions.

Listeners will discover how advertising shapes our reality, often without us even realizing it. Alessandra discusses the evolution of advertising, the role of data in creating targeted messages, and the implications of AI on consumer behavior. She emphasizes the importance of understanding your audience and crafting messages that resonate, especially for small business owners competing in a crowded market.

The conversation dives into practical tips for leveraging digital advertising tools and the value of being intentional with our attention as consumers. Alessandra also addresses the shifting landscape of content consumption and the need for creators to adapt in a world where traditional advertising models are under pressure.

In this episode:

• Explore the hidden infrastructure of advertising and its impact on consumer behavior.
• Learn how to effectively engage with your audience and create relevant messaging.
• Understand the importance of data in advertising and how AI is changing the landscape.
• Get practical advice on using digital tools for advertising as a small business owner.
• Reflect on your role as a consumer and how your choices shape the content ecosystem.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/549.

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