Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experimenting in her kitchen. In 2019, Anna teamed up with co-founder Steve Ford to bring Chia Smash to market; a jam with 75% FRUIT content (and that's Upcycled Certified)! Full disclosure, Anna sent me some samples to try and my spouse is obsessed. And me? I've just been eating it the raspberry jam out of the jar with a spoon. Listen in as Anna shares the story behind Chia Smash, her time at Blue Apron, finding a co-founder and commercializing the recipe, launches with Thrive Market, Imperfect Foods, Misfit Markets, Whole Foods, and Sprouts, the rebrand process, beautiful recipe content, and more.

Episode Links:

• Chia Smash website & IG @chiasmash
• Anna's LinkedIn
• Steve's LinkedIn
• Startup CPG Pitch Competition Trailer from Nov 2020 featuring Chia Smash

Show Links:

• Join the Startup CPG Slack community (8K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at [email protected]