March 01, 2021

555: Landon Stewart & Chris Stapleton | $850kMonth with Facebook Groups

45 minutes

In the networking space, social media and relationships are key, and today’s guests are the experts of utilizing it and helping others do the same. Landon Stewart and Chris Stapleton are the Co-Founders of Clients & Community, a company that helps people all over the world build and maintain client acquiring Facebook groups. They’ve built themselves up from consulting 7-figure brands and now have branched out to their own Facebook group boasting a $4M run rate.

Let’s really lean in here and learn practical strategies around how you can generate $850K a month with Facebook Groups.

Things you will learn in this episode:

[00:01 - 07:50] Opening Segment

Sponsored ad

I introduce today’s guest Landon Stewart and Chris Stapleton

Clients & Community

Growing clients through Facebook groups

Be sure to check out guestio.com and start booking

Landon shares some of his backgrounds

Father as an insurance salesman going door to door

Got into affiliate marketing

Bypassing the college route

Chris shares some of his backgrounds

The process of dropping out of college

Struggling to see the money

Choosing the entrepreneurial path

Meeting Landon through mentorship with Mark Hoverson

[07:51 - 13:37] Watering the Seeds

Chris shares his experience in affiliate marketing

The first time making money

Staying consistent and patient

Landon talks about getting into the social space

The effects of the apprenticeship

Starting on the public space

Getting stuck and growing from a Mastermind

Chris talks about the value of mentorship

How can we/I fix this problem?

Who can we hire to fix this problem?

Reaching out for help when needed

[13:38 - 23:07] Going From $20,000 a Month to Almost a Million

Landon talks about how they scaled their Facebook group

The offers and client acquisition strategy

Building the Facebook group

How to provide content and conversion

Utilizing ads to drive the right people

Chris talks about reinventing the FB group

Communities and building cultures

The quintessence of groups

Revelations through a new study

A word from our sponsor

[23:08 - 38:04] How to Grow Your Facebook Group

Landon talks about strategies to generate growth

80% from ads

Finding a way to advertise the FB group

The trifecta lead

The scalability

Chris breaks down the content aspect

The mistakes coaches make on content

2 to 3 posts a week

The content is strategic

Handling objections before they come up

Promotion over creation

Landon follows up with conversion

The problem with selling in a group

Getting people to raise their hands

Super introduction questions

Talk to many, sell to one

[38:05 - 41:13] Closing Segment

The value of this content

Who you know, or What you know?

Chris talks about the ‘who’ teaching you the ‘what’

Landon talks about the value of who you know

How to reach out to Landon and Chris

Links below

Final words

Tweetable Quotes:

“I made my first official dollar online and from that point on the seed was planted, and I continued to water that seed, put sunshine on that seed, and now it’s sprouted into a forest…” - Chris Stapleton

“We really felt like communities and building cultures around a program is where the future’s headed. And we wanted to be ahead of that.” - Chris Stapleton

“We see the value, of course, in a group, but we also see the value in other communication platforms and being able to follow up with those leads elsewhere.” - Landon Stewart

Resources Mentioned:

https://buildyourgroup.com/

Connect with Landon and Chris. Be sure to go and become part of the community yourself at https://www.facebook.com/groups/clientsandcommunity.

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If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.

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