In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on behavioral economics and psychology, Melina categorizes her top picks into seven key themes, showcasing the insights and lessons that shaped her understanding throughout the year.

Listeners will discover a diverse range of books, from foundational texts like Lucky by Design by Judd Kessler, which explores choice architecture, to Ask This Book by Vicky Tan, an interactive guide to better questioning. Each category highlights a top book and an honorable mention, offering a comprehensive overview of impactful reads that can enhance both personal and professional growth.

As you tune in, consider how these books might inspire your own journey in understanding the psychology of decision-making and improving your business strategies. Melina also provides resources for further exploration, including a supporting article that lists all the featured books and links to additional materials on her website.

In this episode:

• Explore the top books in the categories of Foundations, Asking Better Questions, Productivity and Goals, Self Leadership, Leadership of Others, Experience, and Pricing and Sales.
• Learn about the importance of choice architecture and how it influences decision-making.
• Discover the value of asking better questions in both personal and professional contexts.
• Gain insights into leadership dynamics and the impact of power on decision-making.
• Understand how to create engaging customer experiences and effective sales strategies.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/557.

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