Business moves at the speed of trust, so building it with your potential customers is a non-negotiable. But trust is more than someone knowing who you are or that you 'know your stuff' so to speak. In this two part series we'll explore the two different types of trust you must build in order to create long lasting customer relationships.

Listen in for:

• The difference between expertise + mastery

• Why consistency is an underrated part of building expert trust

• How saying "I don't know" makes others trust you more

• And more!

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