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There’s a weird mix of grief and excitement that comes when you outgrow something that used to fit.
In this episode, I’m sharing what it’s been like to rebuild my website from the ground up—and why it’s so much more than a fresh design. I talk with Becca, my marketing director, about the story behind the rebrand, the identity shift that came with it, and the deeper reason I knew it was time to make this move.
👉 Go To The New Website!
This isn’t just about changing fonts or colors. It’s about building a digital home that reflects the whole story—not just the photographer side of me.
KJ 3.0 is here.
And it’s not just a new version of me—it’s a new way of serving photographers and purpose-driven entrepreneurs who are ready to show up fully and build brands that start with who they are.
By Katelyn James4.9
249249 ratings
There’s a weird mix of grief and excitement that comes when you outgrow something that used to fit.
In this episode, I’m sharing what it’s been like to rebuild my website from the ground up—and why it’s so much more than a fresh design. I talk with Becca, my marketing director, about the story behind the rebrand, the identity shift that came with it, and the deeper reason I knew it was time to make this move.
👉 Go To The New Website!
This isn’t just about changing fonts or colors. It’s about building a digital home that reflects the whole story—not just the photographer side of me.
KJ 3.0 is here.
And it’s not just a new version of me—it’s a new way of serving photographers and purpose-driven entrepreneurs who are ready to show up fully and build brands that start with who they are.

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