How do you grow a pet care business while staying true to your values? Ruby Ballesteros, owner of Ruby Red’s Pet Care, shares how she maintained her standards during tough times, leading to a surge of new clients and stronger relationships with her community. She leveraged local TV segments to educate the public about professional pet care and collaborated with small businesses to promote their services through her newsletters. By embracing opportunities and pushing herself out of her comfort zone, Ruby grew personally and professionally, while elevating her business. Her story is an inspiring example of how staying authentic and community-focused can lead to sustainable success.

Main topics:

• Navigating Business Challenges with Integrity

• Building Strong Community Relationships

• Professionalism in Pet Care Industry

• Leveraging Media for Business Growth

• Maintaining Consistency in Client Services

Main takeaway: “Maintaining the integrity of my business meant refusing to lower my standards—even during tough times.”

Success in business starts with maintaining your standards, even when times are tough. Ruby Ballesteros shares how staying true to her values and refusing to devalue her services allowed her to not only weather challenges but also redefine professionalism in her community. Through her journey, she demonstrates the power of persistence and the rewards of aligning actions with a clear mission.

This week on Pet Sitter Confessional, Ruby reminds us why integrity matters in business—and in life. Her inspiring story is a must-listen for anyone looking to build a lasting legacy in pet care.

🌟 How do you stay true to your business values?

About our guest:

Ruby Ballesteros is the owner of Ruby Red’s Pet Care, providing exceptional pet sitting services in Irmo, Ballantine, and Chapin, South Carolina. With a background in corporate training and a passion for animals, Ruby has built a trusted brand known for professionalism and integrity. She’s also a fierce advocate for networking and community support, sharing her knowledge through TV segments and partnerships with local businesses. Ruby’s mission is to set the gold standard in pet care while empowering others to prioritize quality and trust.

Links:

Previously on: https://www.petsitterconfessional.com/episodes/457

https://www.rubyredspetcare.com/

https://www.facebook.com/rubyredspetcare

https://www.instagram.com/rubyredspetcare

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Full show notes and transcript

 

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