February 03, 2025

566: The Cost of Not Trying

20 minutes

What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you’ve been hesitant to make a big decision in your business, this episode will help you push past the fear and take action.

Main topics:

Fear of change in business
Raising prices with confidence
Updating policies for efficiency
Evolving marketing for better clients
Opportunity costs of inaction

Main takeaway: “The biggest risk isn’t trying something new—it’s staying stuck in something that isn’t working.”

As business owners, we tend to overanalyze decisions, fearing the worst. What if clients leave? What if a new policy upsets employees? What if a marketing change flops? But here’s the reality: inaction is its own risk.

If your prices are too low, you’ll burn out trying to make ends meet. If your policies are too flexible, clients may take advantage of them. If your marketing isn’t attracting the right clients, you’ll struggle to grow. Every choice has a cost—including the choice to do nothing.

Instead of fearing failure, reframe it as an experiment. Test a small change and track the results. If it doesn’t work, tweak it. Your business is a living thing, meant to evolve. The worst thing you can do is stay in place while the world moves forward.

💡 What’s one change you’ve been avoiding in your business? Let’s talk about it in the comments!

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Full show notes and transcript