How does a seller of handmade products handle the overwhelming success of going viral overnight?

Today's guest rose to the occasion by leveraging her existing infrastructure, optimizing her processes, and maintaining a focus on long-term sustainability.

Beth, who started her Etsy journey in 2016, experienced a sudden surge in orders when her shop went viral in late 2021. Despite the initial chaos, she was able to handle the influx due to her pre-existing infrastructure and support system. Beth's success is attributed to her strategic use of SEO tools like Everbee, which helped her identify and capitalize on trending keywords. She emphasizes the importance of ease of use and maintaining consistent processes, such as using a lightbox for product photos and keeping her branding uniform. Beth's story highlights the significance of preparation, adaptability, and focusing on long-term goals to sustain success in the e-commerce space.

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Where to find Beth
Etsy shops:
https://www.etsy.com/shop/FastPaceLaser
https://www.etsy.com/shop/TheGingerandFig?ref=search_shop_redirect
TikTok: https://www.tiktok.com/@fastpacelaser?is_from_webapp=1&sender_device=pc

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