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SHOW QUOTES 

“I actually think non-alc is boring now.”

“The UK is the most sophisticated non-alc market in the world!”

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SHOW SUMMARY 

Rish Ravalia is the UK Manager for The Pathfinder. Rish Ravalia doesn’t pull any punches.

In this interview, Rish tells me exactly why he thinks the non-alc category is boring and what his brand, The Pathfinder, is doing to change that.

We talk about the controversial way some brands are approaching bars and why they are therefore struggling to stock the best drinks, and we discuss the growth of the brand and the category and why now is the right time for them to enter the UK.

If you love honest and frank discussion, you’re going to love this episode.

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WE CHAT ABOUT

2:04 Rish's story

10:58 Why non-alc is boring

17:02 Growth is coming

21:40 Why bars are struggling to stock good n/a drinks

26:39 Tasting The Pathfinder

32:31 'Destroyer of bad vibes'

34:38 Why is now the right time to launch in the UK?

40:55 How to get the bar industry enthusiastic about low/no

50:25 The BBQ-Q

 

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TRY THE PATHFINDER*  //  @DRINKTHEPATHFINDER  //  DRINKTHEPATHFINDER.CO.UK

 

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WE ALSO TALK ABOUT:
Emma Wykes

All the Bitter

Seasn*

Muri

REAL* (10% off with code LOWNODRINKERMAGAZINE)

Guinness 0.0*

Most recommended drinks by LND guests

 

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