Failure to Communicate Substack: https://failuretocommunicate.substack.com/

Danielle Lee Tomson: https://failuretocommunicate.substack.com/p/beyond-messaging

Danielle Lee Tomson: https://failuretocommunicate.substack.com/p/the-authenticity-gap

Realignment Newsletter: https://therealignment.substack.com/

Realignment Bookshop: https://bookshop.org/shop/therealignment

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Danielle Lee Tomson, author of the forthcoming Under the Influence: What's Real When America Feels Fake, joins The Realignment. Marshall and Danielle discuss the right's multi-decade project of participatory, oppositional media, and why the effort culminated in President Trump's 2024 election victory. They unfavorably contrast the center-left's post-2024 response, with its focus on top-down marketing, "ideas" disconnected from a broader story and understanding of the country, highlight the importance of storytelling when it comes to creating the "common sense" that oppositional movements require, and compare and contrast the worldviews and stories of the left, right, and center.