How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world.

Main topics:

• Importance of Google Business Profiles
• Avoiding Suspensions Through Compliance
• Photo Uploads and Content Relevance
• Consistency in Reviews and Interactions
• Best Practices for AI Usage

Main takeaway: “Almost anyone can get a Google Listing, but few can keep one.”

Your Google Business Profile is more than just a checkbox—it’s a powerful tool for attracting clients and growing your business. But here’s the catch: simply getting your listing isn’t enough. To truly succeed, you must set it up correctly from the start and maintain it over time.

✅ Follow Google’s rules for your business name and address.

✅ Regularly update your listing with photos, reviews, and services.

✅ Ensure your paperwork and business details match your listing.

Failing to comply with Google’s guidelines or neglecting your profile can lead to suspension—shutting off a major source of new clients. Take the time to set it up right and keep it active. Your business depends on it! 🚀

About our guest:

Amy Toman is the owner of Pet Sitter SEO, a business dedicated to helping pet sitters and pet care professionals optimize their Google Business Profiles and websites to attract more clients. Since founding Pet Sitter SEO in 2017, Amy has become a Google Business Profile expert, earning the prestigious Diamond badge for her contributions on the Google Business Profile forum. She combines her extensive knowledge of SEO with practical advice tailored to pet care businesses. Amy is also the co-founder of the Digital Pack Leader program, where she collaborates with industry professionals to teach the latest in digital marketing and website optimization.

Links:

Episode 120: https://www.petsitterconfessional.com/episodes/120

Episode 267: https://www.petsitterconfessional.com/episodes/267

https://digitalpackleaders.com/meet-the-pack-leaders/

https://www.petsitterseo.com

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