Above The Business

#575: Delegation as a Growth Strategy with Kyle Willis


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In this episode, Bradley sits down with Kyle Willis from BELAY, a fractional remote staffing company that places experienced executive assistants with small business owners. Kyle shares how the fractional model works, who it's right for, and what separates business owners who build lasting EA partnerships from those who plateau early.

They cover how to build your delegation list before you hire, what BELAY's matching and onboarding process includes, how mismatches get handled, and specific workflows that show what a high-functioning EA relationship looks like in practice.

This conversation goes beyond hiring tactics. What is the real cost of doing work that only your EA should handle? How do you turn delegation from a task dump into a growth investment? And what does it take to build a true strategic partner who grows with your business over time? If you are a business owner running out of capacity and wondering whether a fractional EA is the right move, this conversation is for you.

Download BELAY's free Freedom Framework: text ABOVE to 55123


Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.


Resources

Buy Back Your Time by Dan Martell: https://a.co/d/05Rk66SQ

Visit BELAY to get in touch with Kyle and his team: https://belaysolutions.com/


Thanks to our sponsors
Coach P Consulting

Coach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:

https://www.coachpconsulting.com

Be sure to mention you heard about it on the Above The Business Podcast.


Autopilot Recruiting

Autopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.

https://www.autopilotrecruiting.com

Mention Above The Business Podcast when you reach out.


Direct Clicks

Direct Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.

Exclusive offer for listeners:

https://directclicksinc.com/abovethebusiness

Get a free marketing campaign audit and actionable recommendations.


About Above The Business

Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.

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Above The BusinessBy Bradley Hamner

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