In the quest for integrity and efficiency, many service-based biz owners, opt to display their pricing on their websites. The logic seems sound: making prices easily accessible filters out "tire kickers" and streamlines the decision-making process for potential clients.

However, this seemingly transparent approach can sometimes hinder rather than help your sales process. Here’s why transparent pricing might not always be the best strategy and how it could potentially prevent you from maximizing your sales and showcasing your true value.

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