Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR. 
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. 
Tired of just listening? 
Check out Refine Labs on LinkedIn and YouTube.

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR.&nbsp;
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.&nbsp;
Tired of just listening?&nbsp;
Check out Refine Labs on LinkedIn and YouTube.

58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)

58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)

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