Fundraising Bright Spots

58. Influencing colleagues within your charity, with Ben Swart


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One of the biggest headaches for many fundraisers is encouraging colleagues see things from the donor or partners’ point of view, and to want to take actions that would be good for relationships with those supporters (and therefore good for fundraising growth). And in corporate partnership fundraising, we know that great partnerships are never possible if they’re solely driven by your own desire and hard work. They can only happen if they are genuinely a partnership between two organisations. But with many competing priorities in a charity, its clearly not always easy to get colleagues to see the value in wanting to do things that you believe would serve the partnership or fundraising project. They have plenty of other important issues competing for their attention. In this episode, Bright Spot founder Rob Woods talks to corporate partnerships and fundraising expert Ben Swart, who is a co-trainer and a coach to many fundraisers on our long-standing Corporate Partnerships Mastery Programme. In the interview, Ben and Rob talk about practical things you can do that increase your chances of finding common ground and positive outcomes with colleagues from other teams in your charity, so you can make more progress with less stress. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter, where Ben is @benswart and I am @woods_rob.

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Fundraising Bright SpotsBy Rob Woods, Bright Spot

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