Have you ever felt like no matter how hard you try, your business just isn't moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your "why," and setting micro-goals to regain confidence. It's a powerful reminder that progress isn't always linear—and you're not alone.

Main topics:

• Dealing with business setbacks

• Losing and regaining momentum

• Emotional cost of missed goals

• Reframing progress and success

• Reigniting long-term passion

Main takeaway: "Your passion is not about performance—it's a commitment over time, even when it's messy."

We often confuse our business's growth with how passionate we are. If things aren't going perfectly—if bookings are down, goals are missed, or burnout creeps in—we might start questioning whether we even love what we do anymore. But passion isn't measured by metrics. It's found in the quiet commitment to keep showing up, even when things are hard. Even in the mess, we're choosing to stay the course, because what we do matters and we believe in it.

You don't need perfect performance to prove your passion—you just need to keep going. 💪🐾

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