In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.

WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8

POWERED BY:

JOIN mya! joinmya.com

FOLLOW IVAN ZOOT

Instagram: https://www.instagram.com/ivanzoot/

Website: https://www.ivanzoot.com/

Books: https://www.ivanzoot.com/educational-materials

GIFTS

GET A FREE SOCIAL MEDIA [CTA] AUDIT

https://joinmya.com/social-media-audit

GET A FREE AUDIT OF YOUR WEBSITE

https://joinmya.com/sticky-website-audit

LET'S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the 'Smarter Room' Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/

Qnity's "The Fill" Conference

Visit fillbyqnity.com and use code MYA20 for 20% off your registration!