In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve!

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