What happens after a pet passes away, and how can pet professionals support owners through this difficult time? Donna Shugart-Bethune, Executive Director of the International Association of Pet Cemeteries and Crematories (IAOPCC), shares the importance of ethical pet aftercare. She discusses the industry’s lack of federal regulation, the role of IAOPCC in setting standards, and why transparency and trust are essential. Donna shares insights on the evolution of pet cremation, the impact of grief, and how professional pet sitters can guide clients in making informed aftercare decisions. This conversation highlights the importance of self-regulation and education in ensuring pet owners receive compassionate, reliable services.

Main Topics:

1. The Evolution of Pet Aftercare – How cremation became the dominant choice.

2. Self-Regulation in an Unregulated Industry – Why setting ethical standards is crucial.

3. Transparency & Trust in Pet Cremation – How IAOPCC ensures accountability.

4. Supporting Clients Through Pet Loss – The role of pet sitters in aftercare discussions.

5. The Future of Pet Aftercare – Trends in cremation, memorialization, and eco-friendly options.

Main Takeaway: “The biggest factor we have within our industry is trust. It’s so important to know that you can trust the person taking your baby into their care.” – Donna Shugart-Bethune

Losing a pet is heartbreaking, and pet owners deserve to know their beloved companion is treated with dignity and care. In our latest episode, we sit down with Donna Shugart-Bethune of IAOPCC to discuss the importance of transparency, ethical pet cremation, and how pet sitters can support clients through pet loss. Because trust matters—especially in the moments that mean the most. Listen now! #PetAftercare #PetSitterConfessional #TrustMatters

About our guest:

Donna Shugart-Bethune is a part of the Shugart Family operations of Pet Angel Memorial Centers in Atlanta, Georgia. The Shugart Family has been in the pet aftercare industry for more than 53 years. Pet Angel Memorial Centers operates four office locations and two pet cemeteries specializing in pet and equine cremations. Considered one of the nation's premier pet funeral homes, Pet Angel Memorial Center in Atlanta features three counseling rooms, two chapels, and the largest showroom in the nation offering more than 450 memorial products. Offering Same Day Services, Viewings and Visitations, along with superior client care, Pet Angel Memorial Centers has led the way in establishing excellence in pet aftercare.

Donna, who grew up in the Shugart family business, has more than 36 years of experience in the pet aftercare industry. She has served as the Executive Director for the IAOPCC for more than 14 years.

Donna played a crucial role in developing the IAOPCC's online certification programs, which are available today. She also introduced Digital Badging Certification Programs for IAOPCC Members and implemented the Accreditation Mobile App Program, providing worldwide access to Accreditation.

Links:

https://www.iaopc.com

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