How confident are you when sharing your rates? In this episode, we explore the mindset of being price proud—what it means to stand behind your pricing without apology. We discuss how pricing is a reflection of your values, structure, and the quality of your service. From overcoming imposter syndrome to handling client pushback, we share practical tips to strengthen confidence and communication. Whether you're a solo sitter or leading a team, this episode will inspire you to sell with pride, not guilt.

Main Topics:

• Value-based pricing strategy

• Overcoming pricing insecurities

• Confidence in client communication

• Differentiating premium pet care

• Reframing sales as service

Main Takeaway: "We're not extracting money—we're delivering something worth paying for."

Pricing shouldn't make you squirm. If you believe in the quality of your service—your training, your structure, your reliability—then your pricing becomes a reflection of that value. Being price proud means you stop apologizing and start owning your role as a professional. Clients don't just pay for a dog walk; they pay for peace of mind, for consistency, for trust. When you confidently communicate your rates, you're showing clients what they're truly getting—and why you're worth it.

Links:

Episode 592

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Full show notes and transcript

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