If you operate a mortgage-related business, you're likely aware of the benefits of being found by your customers as they're searching for the kind of services you provide.

What you may not be aware of is the competitive edge that's available to you with Google local searches in your local market where you provide your services!

In today's Hot Topic, David Lykken interviews Garrett Laidler, CEO of Predyctive LLC., a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform.

Predyctive pre-emptively can take a target market and place your business in front of those potential clients before they even know that they will end up using your service. Hard to believe right?!  Ever wonder how when you search for something that item or service follows you around everywhere? Or better yet, when you are searching for something online that a similar product shows up in your feed on facebook or you see it on another website? That’s exactly what Predyctive does for your business to get your product or service in front of the exact eyes that need to see you!

As usual, the first half of the program will feature Les Parker’s Market-Logics Live, a macroeconomic perspective on the economy with a music parody and then Joe Farr providing you a rate & market update.  Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Allen Pollack giving us a Tech Report of the latest technology impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a “Profit Doctor” sharing ideas on how to improve your bottom line.