My main goal this year is to get my email list to 10,000 subscribers. Why? Because I know, because I’ve done the math, that my email list is my most valuable asset in my business, outside of myself. It’s where my audience buys and it’s where I see the most engagement.

So I did some planning at the beginning of this year and realized that if I am to experience this kind of growth and hit this number, I need to get my lead magnet in front of new audiences. One way to do that is through paid advertising, and for me, that's Meta Ads.

In this episode we are going to talk about Meta Ads (previously known as Facebook and Instagram ads) and how they can help you with your email list which ultimately helps you generate more leads to grow your business.

TAKEAWAYS:

• Know the numbers. It’s important to know what goals you are working towards and getting down to the specifics with your numbers plays a huge role in knowing what activities are going to best serve your business.
• Make growing your email list a priority. If growing your email list isn’t currently high on your priority lists for your business, it’s time to start taking action steps to do that. You own your email list which can be incredibly valuable. My email list is my greatest asset in my business, besides myself.
• Keep the promises you make to yourself. If you want to hit a goal, and the goal is worth it, you have to keep focus and you have to follow through on the things you told yourself you were going to do. This mindset is one of your biggest assets. If you keep letting fear take over, you’re just going to stay where you are.

RESOURCES:

To find the blog post that accompanies this episode click here

Sign up for the Burn Your Launch Calendar and Never Look Back Masterclass by clicking here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

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Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a Small-town, girl mom of 2.

Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.

After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and spend time on what really matters.

That’s why she started KS&Co. and Entrepreneur School, supporting other entrepreneurs chasing their dreams and passions.

You deserve to be successful in your business! Kelly wants you to make your dreams come true! She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.

With an authentic brand and the right marketing strategy customized to you, you will feel unstoppable momentum to make your passion a success!

TAKEAWAYS:

• Give yourself momentum by counting the small wins. Kelly says for her that success can look different for her on different days. One day she feels successful because she got the school lunches together and another day she gets a big client. All of these things are wins that help us feel like we are on the right track. “You build momentum when you stack up your successes”
• Be an advocate for yourself. Don’t be afraid to ask for help, ask people for what you want or to connect with someone that has great potential to be an amazing collaboration. We are too often held back by our fear of rejection or embarrassment. Kelly asks herself, “What’s the worst that could happen?” She shares a great story about a time she got the courage to reach out to a big name in the business world to interview and got an unexpected result.
• Do one simple action a day. Sometimes all you have to do to grow your business is spend 5 minutes connecting with someone or sending that email or sharing that post. One action a day will build your momentum faster.

RESOURCES:

Find the blog post that accompanies this episode here

Follow Kelly on Instagram here

Register for the Burn Your Launch Calendar and Never Look Back Masterclass here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

The idea of selling something everyday has been a part of my brand for years. Who doesn’t like the idea of selling something daily?! But I recently revised the idea of selling. Because my definition of “selling” has changed AND I have the ability to do this through automation. So selling to me used to be dollars in the bank account, but that focus is dependent on other people buying. And I can’t control other people. So I reframed the way I think about selling. In this episode I share with you what I have been doing in my business that is helping me feel more connected to my community and bringing in more sales.

TAKEAWAYS:

• Selling something means showing up and offering something whether that’s through a new podcast episode, creating a new reel, or a pitch email. There are things we can do everyday to reach our audience.
• As I have seen an increase of “selling everyday”, I have seen an increase in engagement. I feel an increase in the community aspect of my business. My clients feel that they know me and can connect with me. So although I don’t know them, the know like and trust factor is being built through this work. And we all know that’s vitally important for sales.
• Commit to selling one thing a day. Sometimes that can be through automation and other times that can be more hands on. Make sure that one person, whether it’s in your email, or on Instagram, or on Tik Tok, wherever you hang out, make sure that one person is invited to get to know you, the work you do, and how you serve your clients today.

RESOURCES:

Find the blog post that accompanies this episode here

Register for the 3 Secrets Behind Burning Your Launch Calendar and Never Look Back Masterclass here

Listen to Episode 307 that is referenced in this episode here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner!

In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive Global, and Voyage ATL.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.

TAKEAWAYS:

• Marisa starts with telling us that it is important to know our ideal client. She reminds us that there are two many purchase decisions consumers make. They decide that they want what you are selling and then they decide if you are the person they want to purchase from or work with.
• Marisa advises that a great place to start with your messaging is to create a “what I do” statement that is clear, specific, and measurable. She goes into detail about how you can do that.
• Connecting with your audience is not only about getting the ideal client language specific, but deciding how you want to show up. People connect with your personality. We both discussed times we connected with clients because we were just showing up as who we are.

RESOURCES:

Find the blog post that accompanies this episode here

Register for Marisa's Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah here

Download The $80,000 Email template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Kylie Kelly is a business coach and maternity leave coach for CEO Mom’s. She is also a podcast host of This Mama Means Business, boy mama of two and founder of The Pregnant CEO Brand. She helps women business owners in all stages of their life, from planning and funding their own maternity leave through to building their perfect audience through a simple virtual summit strategy. She also hosts two summits herself, The Pregnant CEO Summit & The CEO Mom Summit every 6 months.

TAKEAWAYS:

• Kylie’s definition of success has changed over the years. When she owned a wedding photography business, success to her was having a fully booked calendar, working long hours, and living the constant hustle. After she became a mother to two boys, she said that her world completely changed the way she looked at her life and business. Her idea of success changed.
• Kylie’s key to seeing results in her business is dropping the comparison game. She says that your life does have to look a particular way. You have to do what’s best for you and the lifestyle you want to live.
• Kylie says to not get so stuck in the doing that you forget to actually be the woman you want to be. Stop questioning yourself, thinking and feel like you’re missing something and start walking into the women that you want to be.

RESOURCES:

Find the blog post that accompanies this episode here

Connect with Kylie on Instagram

Check out Kylie's Private Podcast Series, The Audience Accelerator

Download The $80,000 Email template

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Something that grinds my gears is experts delivering out of date marketing advice.

So in this episode of the 6-Figure Secrets Podcast I’m sharing what we are seeing inside of our own email funnels and inside the email funnels of our clients, that are helping us to sell more of our courses and/or memberships, on autopilot.

As we move closer to the Funnel of the Month Club launch (January 25, mark your calendars!), I want to showcase one of the features I’m most excited about of the membership, which is our email funnel trend reports, through the content in this episode.

In fact, I’m sharing three email funnel trends we’re seeing, not just one!

In this episode of the 6-Figure Secrets Podcast I’m sharing:

• The three email funnel trends I’m seeing in my own email funnels and in the email funnels of our clients, that have helped to increase sales of our courses and/or memberships
• How you can utilize these trends in your own email funnel
• What these trends signal to us, as online marketers

RESOURCES:

Find the blog post that accompanies this episode here

Create a simple email funnel marketing system that sells your course or membership on autopilot, without overwhelming strategies that keep you stuck and drain your time. Join the Funnel of the Month Club as a Founding Member!

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

This podcast’s topic seems really basic, but it’s my promise to share with you strategies that help me to create results in my business, and this is something that has helped me feel less frazzled, more confident, and productive in my work day.

I started making my to-do list the night before.

I started doing this because I felt like I was constantly taking in information, instead of putting anything out. I found myself wasting a ton of time during my work day and ending my work day feeling like I didn’t get anything accomplished.

I knew something had to change, and so this was one of those changes!

And so in this episode of the 6-Figure Secrets Podcast I’m sharing:

• Why making my to-do list the night before has helped me to get more done
• Why I started doing this and what I was experiencing in my day-to-day that made me start to do this
• How this habit can help you to feel less frazzled, and more productive and present

RESOURCES:

Find the blog post that accompanies this episode here

Get access to a template of the email that sold over $80,000 worth of courses or memberships last year, and use it in your next open cart sequence or Pitch Sequence, here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Emily is an Instagram Consultant and Business Mentor who specializes in making marketing for your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media + business strategy through 1:1 consulting, team trainings and a low-cost social media membership she co-founded.

TAKEAWAYS:

• Emily’s definition of success has evolved from monetary gain to time gain. When she first started her business it was just to supplement her husband’s income and contribute to the family. Now, Emily will outsource anything and everything she can, so that she can free up her time in any way possible.
• If you are looking to outsource something in your business, Emily suggests you start small with the thing you are the worst at. So take a look at the activities that just aren’t getting done in your business, or aren’t getting done well, and start there.
• Part of Emily’s Find The Minimum (TM) process is identifying the spaces that get you actual results in your business. Identify how your last 3-5 clients came to you, and work through the process of how they became your client.

RESOURCES:

Find the blog post that accompanies this episode

Grab $10 off Emily’s Instagram Strategy Made Simple course using code GIVEME10

Hang out with Emily on Instagram

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Recently I started implementing CEO Weeks every month in my business to give my brain space to think, be creative, and plan.

As you build your business to 6- or 7-figures you’re going to flip between the three roles: a CEO, a business owner, or an employee. And if you can spend more time in the CEO role, you’ll see more growth, faster.

And so in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain to share about CEO Weeks and how they can help you to build your business in a way that allows you to stay more in your CEO role, instead of the role of a business owner or even an employee.

So what a CEO Week does is force you to spend more time in the role of a CEO, which creates more big picture change, which eventually trickles down into all aspects of your business.

In this episode of the 6-Figure Secrets Podcast I’m sharing:

• Why my CEO Days morphed into CEO Weeks
• Why it's important to know if you are operating in the role of CEO, business owner, or employee
• How to track your time and what to track to validate the need for a CEO Week

RESOURCES:

Find the blog post that accompanies this episode here

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

If setting a big, audacious goal at the beginning of every year doesn’t get you lit up or intimidates you, I want you to consider setting goals in a different way.

If your goals are constantly revolving around other people taking action, the likelihood of you actually accomplishing those goals is way less likely to happen, because you have no ownership of those goals.

Instead, make your goals you-centered, so that you know EXACTLY what you need to do to make your goals happen, and you can measure the effectiveness of the action you take to accomplish those goals.

So in this episode of the 6-Figure Secrets Podcast I’m diving into:

• The difference between a goal that is focused on other people taking action, and one that focuses on you taking action
• Why actively doing more to hit your goal, isn’t necessarily a good idea and can fast track your burn out
• How to reverse engineer the activity that goes into your goal, and why adding something else into your efforts, could create different results

RESOURCES:

Find the blog post that accompanies this episode here

Apply for Done-For-You Email Funnels and Consulting

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com