Is Influencer Marketing efficient for an app promotion?

What is Influencer Marketing you ask?

In a nutshell, it's how social media users with big number of loyal followers help brand to promote their products and services. Apps are just another product that Influencers can help brands with. Influencer marketing is the most powerful form of marketing because of accurate product-audience fit.

Today’s guest is Jidé Maduako, co-founder and CEO of Yoke Network, a platform for performance influencer marketing and content creation for native ads.

• What is influencer marketing?

• Misalignment of audience

• Yoke Network

“This is helping brands and apps to establish their presence on TikTok as a platform, which I believe is the biggest opportunity for advertisers since Instagram.”

“There’s a lot more micro influencers than there are macro influencers or celebrities.”

“The influencers have the trust of their audience and anything they do recommend works at scale.”

“TikTok has unearthed a world of creativity because it’s so easy to chop and edit, and add effects to the videos that it allows anybody to look amazing.”

• App industry marketplace