In this episode of the Ranking Revolution Podcast, host Doug interviews Rachel Hernandez, the director of marketing at the Hoth, discussing the impact of AI on SEO and how Google is adjusting to the challenges it presents. 

They talk the surge of AI content within the SEO industry and its implications for organic search. Additionally, they explore the concept of white labeling and how services like the Hoth can help small agencies and solo entrepreneurs outsource SEO tasks effectively. 

• The HOTH
• Rachel on LinkedIn

00:00 Welcome to the Ranking Revolution Podcast!
00:11 Diving into SEO and AI with Rachel Hernandez
00:36 Exploring the World of White Labeling and Reselling Services
01:10 Launching the New Podcast Format: Shorter Episodes, Bigger Insights
02:14 The Evolution of the Hoth: From Humble Beginnings to Industry Leader
02:54 SEO in the Age of AI: Navigating Updates and Strategies
07:26 The Impact of AI on Content Creation and SEO Best Practices
16:02 The Future of SEO and Content: Adapting to Algorithm Changes
20:08 AI Content and Its Effects on SEO: A Timely Discussion
30:34 Concluding Thoughts and How to Support the Show