Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison’s relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience.

 Main Topics

• Planning vs. taking action

• Fear of failure and judgment

• Iteration and experimentation

• Marketing and project feedback loops

• Setting deadlines and accountability

Main takeaway: “Dwelling doesn’t grow your business—doing does.”

We’ve all been there: rewriting flyers, tweaking a logo, or perfecting an email campaign for weeks. But at some point, planning becomes a comfort zone—and it stops you from growing. This week on Pet Sitter Confessional, we’re reminding ourselves (and you!) that progress requires putting things out into the world, messy or not. Done is better than perfect. Take that step—you can always revise it later.

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Full show notes and transcript

 

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